Obscene Jeans Corp (OBJE) expands
Posted By Stephanie Tripp on June 21, 2011
OBJE is also expanding its beauty portfolio with the addition of all-natural SEBA hair care products.
“Personal wealth in China is growing rapidly, and we’re convinced there is massive growth potential for luxurious Obscene Jeans and Obscene Beauty products there”, commented OBJE CEO Robert Federowicz.
Growth potential
Beijing Beautyfresh and OBJE recently signed a global strategic profit alliance, which has made Beautyfresh the sole distributor of OBJE-branded products in China.
OBJE will be able to make use of the company’s licence to import luxury goods in to the rapidly emerging Chinese luxury market.
“Unfettered usage of the import licence was a crucial factor in the decision to acquire Beautyfresh,” explained Federowicz.
Beauty portfolio expansion
In an attempt to bolster the OBJE brand in the beauty industry and expand its beauty portfolio, OBJE has added the all-natural SEBA hair care line to its range of products.
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