Kline highlights latest reports through series of webinars
Posted By Stephanie Tripp on July 14, 2011
Four different webinars will cover specific areas of the industry, touching on subjects as diverse as marketing strategies for successful product launches, customization of skin care products, key anti-aging actives and the market for natural and private-label OTC products.
The webinars will all take place in the morning EDT, allowing them to be seen in other world markets, including Europe and Asia, and will all be free to access.
Getting skin care right
The first webinar will be entitled Beyond the Lotions, and will be broadcast on Tuesday July 19 at 9.30am. Speakers will include Pierrick Dutton and Ewa Grigar, who will provide a global focus comparing the growing customization of skin care products with how they perform.
Which Cosmetics and Toiletries Sell and Why? Will be broadcast on Wednesday July 20 at 9.30am and will including speakers Donna Barson and Nancy Mills, who will be focusing on some of the best and worst performing products on the US market.
As well as comparing product performance, the webinar will look at how value-orientated retailers have faired in the current market conditions, as well the latest changes in consumer spending patterns.
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