Inter Parfums signs yet another license agreement for 12-years with Balmain
Posted By Stephanie Tripp on July 10, 2011
Replacing a previous license which was terminated by mutual consent, the new agreement will begin on January 1st 2012.
Licensee rights
The new license will give Inter Parfums the right to create, produce and distribute perfumes as well as ancillary products under the Balmain brand.
Furthermore, the French subsidiary Interparfums SA, as well as taking over the production and distribution of existing Balmain fragrances for men and women, will also launch a new fragrance line.
The new fragrance is scheduled to be launched at the end of December 2012.
Positive expectations
Commenting on the partnering with Balmain, Phillipe Benacin, CEO of Interparfums SA said, “Balmain represents a unique brand in today’s world of fashion. The creative choices and original and high prestige style developed through its different collections provide a strong basis for differentiation in preparing for our future launches under the brand.”
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