Inter Parfums enter in to ten-year license agreement with Anna Sui brand
Posted By Stephanie Tripp on July 4, 2011
Commencing on January 1st 2012, it will replace the current license held by P&G, which will terminate on December 31st 2011.
The license agreement has two five-year replacement options and will give Inter Parfums the rights to create, produce and distribute perfumes as well as fragrance related products under the Anna Sui brand.
Strengthening the brand
Anna Sui already has a strong presence in the Asian market, according to Inter Parfums’ president, Andy Clarke, who commented upon the positive expectations of developing and expanding the brand’s presence in other global markets.
“A wonderful designer with lots of appeal, which has not been taken advantage of globally, we have high expectations for growing the Anna Sui fragrance franchise by developing new products and expanding the brand’s fragrance presence in North America, Europe and the Middle East.”
Similar Posts:
- Inter Parfums signs yet another license agreement for 12-years with Balmain
- Softsoap Brand Body Butter Coconut Scrub Body Buff Wash Review
- Obscene Jeans Corp (OBJE) expands
- Lanvin and Jimmy Choo sales help boost Inter Parfums results
- Seven Niche Perfumers and Their Fabulous Fragrances
Comments
Leave a Reply