Fragrance leads resurgence of beauty following the recession
Posted By Stephanie Tripp on July 16, 2011
The surprise player is in the fragrance field as it leads growth, matching that of the skin care market, with both classic products and new launches contributing to its success.
Another surprise mentioned by Grant is that the consumer is looking for particular products that provide ‘pleasure’ rather than just practical products, and this may account for the growth of the prestige market.
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